A professional with years of experience in Marketing, with the ability to translate marketing ideas and design concepts across all organizational levels. An organized and effective manager, skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient completion.
2019 - Present
Development and implementation of marketing campaigns that promote services and products. Optimization and management of website content and social networking channels such as Facebook, Instagram and LinkedIn.
Enhancing brand awareness in the digital space. Driving website traffic and promoting the acquisition of leads. Measuring and analyzing digital data for business monitoring of performance indicators (KPIs)
2016 - 2019
Responsible for the marketing and communication of Hospital de Cascais (public-private partnership of Lusíadas Saúde - UnitedHealth Group).
Ensuring the operation of the Internal and External Communication Plan, promoting the creation of processes and communication between the various stakeholders, in order to ensure the consolidation of the Group's identity.
Management of the Intranet, Website and Corporate TV content, following policies and procedures. Institutional brand awareness development in events and associated media communication.
2015 - 2015
Replacement of the Carl Zeiss Vision Trade Marketing & Communication Manager during her maternity leave.
In charge of development of price list, development of communication for new lenses (flyers and videos), trade marketing materials, translations to portuguese (of internal apps, website, videos and internal journal), development of actions above and below the line, organisation of events for launching new products, budget control, approval of invoices and marketing purchase orders.
2010 - 2013
Management and communication of Telecommunication catalogues (mobile phones, accessories and services). Development of all monthly POS of the brand "Ensitel". Responsibility to guarantee that the catalogues and POS are finished and delivered on time at the stores.
Controlling the costs and profits, collaborating on Annual Budget, forecast of costs and profits and processing debit orders monthly.
2009 - 2010
Analyzing the performance of all non food area products and suggest the best range of products for company, through more coordinated buying, merchandising, and pricing of the brands in the category.
2015 - 2015
2001 - 2006
Office
PhotoShop
InDesign
